Character Design & Builds
Bespoke character design, costume builds and immersive creative projects for film, television, attractions and live experiences.
From iconic visitor attractions and bespoke mascot costumes to large-scale character builds and imaginative one-off commissions, these projects showcase the more playful and technically ambitious side of Patrick Jack's work.
Working across entertainment, live experiences, brand activations and visitor attractions, each character is thoughtfully designed and expertly crafted to balance creativity, performance and practicality—bringing memorable personalities to life through costume and fabrication.
Clients Include…
TKMAXX EUROPE
TK Maxx – Halloween Character Creations
For a Halloween social campaign for TK Maxx, Patrick was commissioned to research, design and style four distinctive character looks inspired by some of pop culture’s most recognisable spooky archetypes.
The creative challenge was to make each character immediately familiar while ensuring the costumes remained firmly in the world of homage rather than direct recreation. Patrick developed the visual direction for each look through research and original design boards, reinterpreting familiar silhouettes, textures and character signatures through a more contemporary, fashion-led lens.
The costumes combined sourced and hired wardrobe with bespoke alterations and hand-finished elements. A brown suit was transformed through extensive patchworking, contrasting fabrics and exposed stitching to create a playful, pieced-together monster aesthetic, while gothic draping, exaggerated proportions, sharp pinstripe tailoring and unexpected flashes of colour helped establish the remaining characters.
Patrick also sourced and prepared the character wigs, working alongside Hair & Make-up on set to bring the complete transformations together.
With final casting and approvals arriving close to the shoot, the project moved rapidly from concept and research through sourcing, making, fittings and final styling.
The result was a playful collection of Halloween characters that felt instantly recognisable in spirit, while each retained its own newly designed identity.
Client: TK Maxx
Campaign: TKMAXX Halloween Social Campaign
Role: Costume Designer & Stylist
Services: Research, Costume Design, Sourcing, Customisation & Making, Wig Styling, On-Set Styling
Location: London
AMAZON KINDLE
Amazon Kindle Scribe – Historical Icons Campaign
Patrick Jack was commissioned to research, design and source historically accurate costumes for Amazon's global Kindle Scribe campaign, bringing some of history's most influential figures to life through authentic costume and character design.
Working to a fast-paced production schedule, Patrick developed extensive visual research and historical mood boards before designing wardrobes for an extraordinary cast of iconic personalities, including William Shakespeare, Leonardo da Vinci, Florence Nightingale, Cleopatra, Antoine de Saint-Exupéry and Federico García Lorca.
Each costume was carefully researched to balance historical authenticity with the visual language of a contemporary global advertising campaign. From silhouette, fabric and colour palette to accessories and styling, every detail was considered to ensure each character felt instantly recognisable while remaining faithful to their historical period.
The finished campaign combined meticulous historical research with creative costume design, helping to create a series of striking visual portraits celebrating creativity, innovation and the enduring power of the written word.
Client: Amazon
Campaign: Kindle Scribe – Historical Icons
Role: Costume Designer & Stylist
Services: Historical Research, Costume Design, Wardrobe Styling, Creative Consultancy
Characters: William Shakespeare, Leonardo da Vinci, Florence Nightingale, Cleopatra, Antoine de Saint-Exupéry, Federico García Lorca
UKTV
Love Food Hate Waste – Living Food Campaign
Patrick Jack was commissioned to design and create a series of bespoke character costumes for UKTV's Love Food Hate Waste campaign, transforming everyday fruit and vegetables into larger-than-life personalities for a humorous television commercial promoting sustainability and reducing household food waste.
Working closely with the director and production team, Patrick developed the visual identities of each character, combining concept sketches, costume design and bespoke fabrication to create a distinctive cast of anthropomorphic fruit and vegetables. Every costume was carefully designed to reflect the personality of its character while balancing performance, durability and the practical demands of filming. Patrick chose to collaborate with Robert Allsop Designs to complete this creations.
With a strong focus on realism, the costumes were engineered to minimise visible human features through carefully considered construction techniques, specialist padding and integrated hoods, before being enhanced with subtle CGI during post-production. Despite the project's ambitious creative vision and modest budget, Patrick and his team successfully delivered a collection of memorable character costumes that became the centrepiece of the campaign, bringing the message of sustainability to life through humour, craftsmanship and imaginative design.
Client: UKTV / Love Food Hate Waste
Project: Living Food Campaign
Role: Costume Designer
Services: Character Design, Concept Development, Costume Fabrication, Mascot Costume Design
Characters: Banana, Strawberry, Broccoli, Sweetcorn and supporting cast
Hofmeister Beer Campaign
Follow the Bear Rebrand
Patrick Jack was commissioned to design the new signature look for George the Bear, the iconic mascot at the heart of Hofmeister Beer's Follow the Bear advertising campaign.
Working closely with the creative team and director, Patrick developed a contemporary costume inspired by the timeless style of the Peaky Blinders, combining a bespoke baker boy cap, neckerchief and tailored waistcoat in the brand's distinctive colour palette. Designed specifically for an 8-foot animatronic character, every element required a bespoke approach, from pattern cutting and fabric selection to engineering the garment to accommodate the movement of both the performer and the complex internal mechanics of the puppet.
Balancing character design, practical construction and brand identity, Patrick created a costume that refreshed an iconic advertising character while remaining instantly recognisable. The finished design became the centrepiece of the campaign, bringing George the Bear back to audiences with a distinctive new look that combined heritage, personality and craftsmanship.
Client: Hofmeister Beer
Campaign: Follow the Bear
Role: Costume Designer & Maker
Services: Character Design, Pattern Cutting, Costume Construction, Millinery Direction
Character: George the Bear (8ft Animatronic Mascot)
Madame Tussauds Vienna
Sisi Uncovered Experience
Patrick Jack was commissioned to design and create the costumes for the Sisi Uncovered Experience at Madame Tussauds Vienna, an immersive attraction exploring the life of Empress Elisabeth ("Sisi") of Austria.
Working across a series of filmed sequences and interactive installations, Patrick designed and produced approximately eight bespoke historical costumes for Sisi and Emperor Franz Joseph. From initial research and costume development through to final fabrication, every look was created to support the authenticity and visual storytelling of the experience. Patrick also oversaw the production and delivery of the accompanying wigs to Vienna, ensuring every detail was completed to the highest standard.
The finished exhibition combines costume, performance and immersive technology to bring one of Austria's most iconic historical figures to life for visitors from around the world.
Client: Madame Tussauds Vienna
Project: Sisi Uncovered Experience
Role: Costume Designer & Costume Maker
Location: Vienna, Austria
Costumes Created: 8 bespoke historical looks
Services: Costume Design, Costume Making, Wig Supervision
Channel 4
Celebrity Trash Monsters
What's Your Waste Size?
Patrick Jack was commissioned to design and create four bespoke wearable "Trash Monster" suits for the television series Celebrity Trash Monsters: What's Your Waste Size?, a sustainability-focused programme challenging celebrities to confront and reduce their household waste.
Hosted by comedian Jon Richardson - the suits were created for Jodie Kidd, Kerry Katona and John Barnes, each custom-built suit was engineered to hold up to two weeks' worth of an individual's household rubbish. Every costume was tailored specifically to its wearer and constructed with hundreds of heavy-duty Velcro attachment points, allowing a series of bespoke drawstring waste bags to be securely fixed to the garment while remaining practical and comfortable to wear throughout filming.
Reflecting the programme's environmental message, sustainability played a key role in the design and construction process, with careful consideration given to materials and fabrication wherever possible. The finished costumes successfully balanced durability, functionality and visual impact, creating instantly recognisable characters that became the centrepiece of the series while supporting its message about recycling, waste reduction and lowering carbon footprints.
Production: Celebrity Trash Monsters: What's Your Waste Size?
Broadcaster: Channel 4
Role: Costume Designer & Maker
Services: Costume Design, Bespoke Fabrication, Character Costume Construction, Sustainable Costume Design
Costumes Created: Four custom "Trash Monster" suits
National Trust - Rufford Abbey
History Come To Life!
Client: National Trust / Rufford Abbey
Project: History in the Making
Role: Costume Designer & Costume Maker
Character: Bess of Hardwick, Countess of Shrewsbury
Services: Historical Research, Costume Design, Bespoke Costume Construction
Patrick Jack was commissioned to design and create costumes for History in the Making, an immersive visitor experience at Rufford Abbey, part of the National Trust.
Working alongside an events production team, Patrick and his studio created a collection of historically inspired costumes representing real characters connected to the Abbey’s past. These costumes were used for filmed "talking head" performances, bringing historical figures to life through interactive video installations as visitors explored the experience.
One of the key characters recreated was Bess of Hardwick, Countess of Shrewsbury — one of Elizabethan England’s most influential and wealthy women. Using historical research and a detailed portrait as the starting point, Patrick designed and constructed a bespoke costume inspired by the original artwork, carefully recreating the distinctive Elizabethan silhouette, sculptural sleeves, embroidery details and period styling.
From initial concept through to final fabrication, Patrick and his team combined historical accuracy, craftsmanship and storytelling to create costumes that helped transform the past into an engaging and immersive experience for visitors.
Grandfather Time 3D Mascot Costume
BBC / CBBC Tour - Wearing able Grandfather Clock Mascot Costume custom built by our Studio.